We're halfway through 2024! While it might feel like the year just started, it's the perfect time to take a breather and assess your marketing strategy. This mid-year check-in allows you to analyze what's working, what's not, and make adjustments to…
By Dana Rhodes, Chief Operating OfficerAxtella The days of “knocking on doors” to attract new investors are long gone in a world where digital connectivity and personalized experiences reign supreme. That means reaching and engaging …
Here on the WomenShare podcast, our mission is to help women advance their careers by sharing specific, actionable advice from those who have navigated the journey before them. We believe in the power of storytelling and the impact of shared experie…
By Maria Bethel, SVP, Marketing & CommunicationsAxtella As many thought leadership pieces have pointed out over the past few years, the financial services industry is reckoning with its future as we prepare for an oncoming wave of r…
Joanna and I love celebrating the inspiring women who are making waves in the financial services industry! Today, we are sharing some exciting updates for the WomenShare podcast that you'll see in the coming days. A New Chapter for WomenShare Wome…
We've long heard about the correlation between the frequency of your communication with clients and their satisfaction. A report recently released by YCharts highlights the unique value clients place on their advisor's perspective. Your insight…
In today’s landscape, social media is not a nice-to-have; it’s a must-have. It is a powerful tool, and when used strategically, these platforms can build brand awareness, nurture leads, and establish you as a thought leader.But the finan…
You’ve heard us say that having a clear target audience is critical to effective marketing. So, it may seem counterintuitive to also prioritize inclusivity in your marketing programs. These two strategies are not at odds; they build upon each…
March 8 is International Women's Day, a global tribute to women's remarkable achievements. Here at WomenShare, we’re providing some inspiration to help you celebrate International Women’s Day, on March 8 and beyond. This year's theme, #…
With effective marketing programs, success isn't just about creating buzz; it's about tangible results that directly impact your bottom line. To ensure an accountable return on investment, deciphering whether your marketing efforts are truly effecti…
In today's digital landscape, content is king (or queen, here at WomenShare). But with an ever-expanding sea of information, simply creating content for the sake of having it isn't enough. You need to craft valuable content that resonates with your …
Building a successful brand isn't a sprint, it's a marathon. Just like any athlete, effective marketing requires consistent training and dedicated practice. But let's face it, carving out "marketing time" in our already packed schedules can feel lik…
In today's crowded marketplace, standing out from the noise requires more than just a list of service offerings or a sleek website. Investors crave authenticity, connection, and meaning. They want to understand the "why" behind your brand, what driv…